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Use LinkedIn to Connect with and Convert Named Accounts
Marketers know that it’s important to identify target markets and tailor campaigns to reach them. One discipline within 90octane’s specialized approach to Top Pursuit Marketing™ is Named Accounts....
View ArticleHow to Use PPC Advertising to Reach Named Accounts
When you implement a Named Account strategy, you’ll use hyper-targeted tactics to reach, nurture and convert prospects. Pay-per-click (PPC) advertising is a flexible and powerful way to reach them at...
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Guide: Land The Big Fish
Getting in front of high-profile prospects – the ones that could make a major impact on your company’s business growth – is no small feat. Once you’ve identified your targets, you need a strategy that...
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Named Account Marketing Program Targets Top Prospect
Building a marketing campaign solely designed for one key prospect requires alignment, research and focused storytelling. In a new Ad Age story titled “Best Practices: How to Succeed With...
View ArticleNamed Account Marketing: A New Way to Open Sales & Close Business
As marketers, we’re not just interested in nice stories and pretty pictures. We exist to generate revenue. We invest time, money and energy in campaign after campaign to generate leads that sales...
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90octane’s Intel is as Savvy as Santa’s R&D
You know Santa. He’s the cheery, big-bellied guy who wears a red velvet suit and dons a long, white beard. He lives at the North Pole with Mrs. Claus and keeps elves working year round to make toys,...
View ArticleWhy Named Account Marketing? Overcoming Sales Hurdles in the Trenches
Strong lead generation and nurture programs are important to today’s marketer. Yet even the best lead generation strategies fall short when it comes to one important goal: helping sales reps close the...
View ArticleHow Automation Tools Can Unite Sales & Marketing to Drive New Business
Closing new accounts in today’s buying landscape requires a close relationship between sales and marketing. And technological tools are key to making that new alliance effective. Today’s prospects...
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Designing Landing Pages for Conversions
As designers, we often get asked if we have quick tips for making landing pages more conversion-friendly. My standard answer is, “Sure, let 90octane redesign it!” After years of designing successful...
View Article90octane wins five BMA Gold Key Awards for The Gates Corporation, MWH Global...
90octane wins five BMA Gold Key Awards for The Gates Corporation, MWH Global and TriZetto Provider Solutions® Campaigns Five 90octane campaigns received Gold Key Awards last Friday from BMA Colorado,...
View ArticleNamed Account Marketing: Using Research & Insights to Target Prospect...
As we explained in the first and second installments of our Named Account Marketing series, NAM is a hyper-targeted approach that helps companies connect with high value, hard-to-reach prospects....
View ArticleIf Warren Buffett Were a Marketer
Warren Buffett once said, “Diversification is protection against ignorance. It makes little sense if you know what you are doing.” In other words, let informed insight – not a shotgun approach – drive...
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The Sprinkles on Your Demand Generation Cake: How to Make an Impact with...
Business leaders who use account-based marketing (ABM) report better marketing-sales alignment, more qualified prospects and increased pipeline opportunities. By focusing on a specific set of...
View ArticleNamed Account Marketing: A New Way to Open Sales & Close Business
As marketers, we’re not just interested in nice stories and pretty pictures. We exist to generate revenue. We invest time, money and energy in campaign after campaign to generate leads that sales...
View ArticleClik here to view.
90octane’s Intel is as Savvy as Santa’s R&D
You know Santa. He’s the cheery, big-bellied guy who wears a red velvet suit and dons a long, white beard. He lives at the North Pole with Mrs. Claus and keeps elves working year round to make toys,...
View ArticleWhy Named Account Marketing? Overcoming Sales Hurdles in the Trenches
Strong lead generation and nurture programs are important to today’s marketer. Yet even the best lead generation strategies fall short when it comes to one important goal: helping sales reps close the...
View ArticleHow Automation Tools Can Unite Sales & Marketing to Drive New Business
Closing new accounts in today’s buying landscape requires a close relationship between sales and marketing. And technological tools are key to making that new alliance effective. Today’s prospects...
View ArticleClik here to view.
Designing Landing Pages for Conversions
As designers, we often get asked if we have quick tips for making landing pages more conversion-friendly. My standard answer is, “Sure, let 90octane redesign it!” After years of designing successful...
View ArticleClik here to view.
90octane wins five BMA Gold Key Awards for The Gates Corporation, MWH Global...
90octane wins five BMA Gold Key Awards for The Gates Corporation, MWH Global and TriZetto Provider Solutions® Campaigns Five 90octane campaigns received Gold Key Awards last Friday from BMA Colorado,...
View ArticleNamed Account Marketing: Using Research & Insights to Target Prospect...
As we explained in the first and second installments of our Named Account Marketing series, NAM is a hyper-targeted approach that helps companies connect with high value, hard-to-reach prospects....
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